Simple Way to Onboard Partners and Affiliates
CoDo's template journey can help!
Bringing affiliates on board can be a great way to improve your brand awareness and increase sales. However, if the onboarding process is half-baked, it is hard to fully realize the benefits of affiliate marketing.
Engaging Your Partners and Affiliates
One of the most important aspects of affiliate marketing is timely and consistent engagement with your potential affiliates and partners as they are the ones on the front lines, promoting and selling your brand to a wide range of audiences.
It is, therefore, important to translate your brand goals for your affiliates early on in the process. Training is a great way to lay out your marketing plans and also share the goals or results you wish to achieve through this process.
Benefits of Training and Engagement
Creating training and engagement processes for affiliates can be helpful in numerous ways:
Sets expectations early on
Whether you are onboarding affiliates for the first time or have worked together in the past, it is important to clarify expectations at the beginning of the journey. You can achieve this through an engaging training process. What responsibilities does each party have? What strategies would you like to see implemented? What will be the payment method? What communication medium would you use? These are some of the questions you must communicate with each other.
Provides the right tools to start
Tools are key to automation and process management. Common tools businesses use for affiliate marketing include SEO (YoastSEO, SEMRush), writing (Grammarly, Hemingway), email (MailChimp), surveys, ad performance, and various plugins. Through training, you can provide the required tools to make the process smoother for your affiliates.
Makes the onboarding process less isolating
While the gig economy is not as inclusive as the typical corporate economy, through training, you can make the process a little bit less isolating for gig workers. Engaged workers can be more productive which means better customer experience/service and increased brand exposure.
Simplifying Your Training
The success of an affiliate or partnership program depends on the level of engagement and understanding of the company’s services and products. The best way to showcase your brand’s needs is through quick and easy training.
Creating training modules can be an overwhelming process, especially if you are creating everything from scratch. Using CoDo’s templates, developing highly engaging and bite-sized training will take no time for your operations team.
Already have some materials? That’s even better. Simply plug-in materials into a CoDo template and create an on-the-go training journey that can be also sent via SMS messaging.
Looking to level up your training? Visit CoDo to get started with a free demo!
Harnessing the power of behavioral science, our training software platform turns training into a customized and engaging journey — helping the modern workforce perform.